How Suitsupply Launched Custom Made With Sartorial Knowledge On Everything From Style To Fits And Fabrics

Mar 23, 2020

Generally speaking, the concept of integrating the elements of communications mix involves, for advertisers and marketers, aligning the message they would like to broadcast to a suitable form of media. In today’s transitional menswear marketplace, the communication tools that are selected depend on the message the brand wishes to convey, the nature of the campaign. The selection also depends on the objectives of the message; for example, the message could be direct marketing addressed to the challenging consumers needs or its aim could be to raise general awareness of the brand, in which case advertising would be an effective choice orchestrated in a swift and efficient way.

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